The person who orders isn't the one who receives the flowers. Who reviews?
Usually the sender. Put the review link on order confirmations and receipts so it reaches them, plus a card at the counter for walk-in customers.
Wedding clients take months to review. Is that normal?
Yes. Event clients often review after the wedding settles down; a card with the final invoice makes it easy whenever they're ready.
Will a rough Valentine's Day dominate our reviews?
The report looks across time, not just one week, and shows whether a complaint is a one-off or a pattern.
How does verification work for a florist?
Standard storefront verification: Google confirms your real address, usually with a short video or a mailed postcard.
Some orders come through wire services. Can those customers review us?
They can review your shop on Google like anyone else, though they may not know your name. Your own confirmations and the card in the arrangement help.
Is there anything we should avoid asking customers?
Yes: never ask for a specific star rating or wording, never offer anything in return for a review, and never ask only the customers you think are happy. The card simply makes it easy for everyone to leave an honest review.