When should customers get the card, if results take a while?
Leave it at the visit so it's on hand later. Many customers review once they're confident the problem is solved, and the card is still there when they are.
Will callbacks for a recurring problem hurt our reviews?
Callbacks are normal in this trade. How you handle them, quickly and without hassle, is often what customers praise most. Your report shows how reviewers talk about it.
How is my coverage area defined?
You tell us the cities, counties or ZIP codes you actually serve, and we set your Google service area to match, not a single pin on a map.
How does verification work for a pest-control company?
As a service-area business, your base address stays hidden. Google chooses how you verify; for a business like yours it's usually a short video rather than a mailed postcard.
Can the report show which technician is getting praised?
If reviews name a specific technician, yes. The report surfaces that pattern instead of leaving it anecdotal.
Is there anything we should avoid asking customers?
Yes: never ask for a specific star rating or wording, never offer anything in return for a review, and never ask only the customers you think are happy. The card simply makes it easy for everyone to leave an honest review.