When should buyers get the card?
At move-in, every buyer, the same way, with the house keys. They can review whenever they're ready.
What if the punch list isn't finished at move-in?
Hand it over at move-in anyway, the same as for everyone. Never hold it back for buyers who seem happier; Google's policy doesn't allow asking only the happy ones.
How should we reply to reviews that mention financing?
Keep replies general: thank the buyer and invite them to call. Never mention a buyer's credit, loan or anything personal.
How does verification work for a mobile home dealer?
Standard storefront verification: Google confirms your sales lot address, usually with a short video or a mailed postcard.
We also run a community. Same profile?
Usually no: a sales lot and a community are different businesses on Google, each with its own profile and category.
Is there anything we should avoid asking customers?
Yes: never ask for a specific star rating or wording, never offer anything in return for a review, and never ask only the customers you think are happy. The card simply makes it easy for everyone to leave an honest review.
Is “Mobile home dealer” the right Google category for me?
For most businesses like yours, yes. “Mobile home dealer” is the exact name in Google's category list, and it should be your primary category. Choose only categories that describe what you actually do. When we set up or clean up your profile, we check each one in Google's own category picker.