Can the card be a bookmark?
Yes. A bookmark with the QR code travels home in the book, and readers find it again when they sit down to read.
Should we mention the card at readings and events?
Having it at the events table is fine. Never offer anything, like a discount or a raffle entry, in return for a review.
We sell used books too. Does that change anything?
No. Reviews will mention whatever customers value, including your used selection or trade-in policy, and the report shows those patterns.
How does verification work for a bookstore?
Standard storefront verification: Google confirms your real address, usually with a short video or a mailed postcard.
Will the report show if customers mention our booksellers?
If names or recommendations come up, yes. You can't ask customers to name anyone, but the report shows the pattern.
Is there anything we should avoid asking customers?
Yes: never ask for a specific star rating or wording, never offer anything in return for a review, and never ask only the customers you think are happy. The card simply makes it easy for everyone to leave an honest review.